Most of the consulting companies working with the participants in the real estate market turn to a paradoxical situation that has been observed recently in the PR service market. All paradoxicality lies in the reluctance of large players in the real estate market not only to increase activity in this segment of services, but also to restore their pre -crisis positions. They explain such a solution to the durability and good back of the reputation achieved during the pre -crisis period. Large companies simply do not want to invest their own financial resources in PR active, fully relying on existing indicators, brand recognition and its popularity. Actually there is a very big mistake in this, it is worth gaze to PR services of large specialized companies. The post-crisis period was marked by the access to the real estate market for new, young, little-known, and at the same time very promising companies that, although they have less financial resources, but actively using branding services and modern PR-technologies. This attitude is obviously winning.
Most of the post -crisis buyers who watched news reports about deceived equity holders, scams in the construction industry and long -term construction, are very incredulous about every company, seeing a potential swindler in them. Naturally, in this situation to young and little -known enterprises, they are unlikely to become. That is why the latter resort to branding services and other PR services. All of these events are held in order to increase confidence in the company from potential customers.
The most in demand for this period of time are PR programs of a low-budget and short-term nature on the Internet. The predominant majority of potential buyers immediately before acquiring real estate are looking for all information about the object and the company-developer on the Internet. A characteristic feature of such a search for information is a thorough analysis of the available data. Reviews are taken into account on forums, blogs and specialized portals. But the information of the official website of the construction company is almost completely ignored. If earlier such technologies were used only by large market participants, now they have become a necessity for almost every company counting on success.